Event Graphics Sizes
If you need to create banners, posters, and flyers for your event, you’re probably wondering what size images you should be using. There’s a lot more to think about besides the mere size of event graphics. You also need to think about the image resolution, the file format, the color type, and the composition of the graphic. Event graphics designs have many very important aspects to consider.
Here’s what you need to know about sizing and formatting the graphics for your next event – whether your events are in-person or digital Facebook events.
Event Graphic Size
Because there are so many different types of graphics, there’s no single size that’s going to be ideal. But whether you’re using your photos and graphics or you find photos or graphics, as a general rule of thumb, the larger the final product, the larger the graphic will need to be. For graphics like logos that you’re going to re-use, it’s best to make them as large as possible.
Facebook Event Photo Size vs. Physical Event Photo Size
When you’re making a smaller printout, such as a flyer, you can simply shrink the graphic without any loss in quality. On the other hand, if you were to try to blow up a smaller graphic, you’d lose quality quickly. You’ll also want to make sure your graphic works for a Facebook event image size as well as any other medium.
Event Graphic Image Resolution
Just as important as having a large enough image is having one with a high resolution. Standard digital images, like those on the web, are 72 DPI, which is just fine for viewing on a smartphone or a monitor. But when those same graphics get printed out, they become blurry and pixelated.
A Facebook event cover photo will be a different size than a banner, but you’ll need the event image to work for both. To get the best possible results, your event graphics should be saved at a pixel density of 300 DPI.
This is what you need for high-quality prints, and it’s good enough that you can print large images without seeing any weird artifacts. Take extra care when scanning images from paper, and make sure your scanner’s DPI settings are up.
Rasterized vs. Vector Graphics
Nowadays, most graphics are created in digital format. In theory, this makes it easier for graphic designers, printers, and other folks to exchange information and make edits. In practice, the large number of possible image formats can make it difficult to figure out which one to use.
The ideal file format for event graphics will be a vector file format. Vector graphics can be easily be resized to any size without introducing population. Popular vector graphic formats include .pdf, .svg, .ai, .eps, and .tif. TIF and EPS files are the best formats since they are the best at maintaining color vibrancy when the settings are changed. That said, any vector file format is going to be a solid choice.
Event Cover Images and Image File Formats
Other popular file formats, such as GIF, JPG, and PNG are what’s called rasterized graphics. While they all use different compression methods, all of them are compressed. This is great on smartphones and digital cameras, where space is premium.
However, rasterized graphics don’t resize well. When you blow them up, you get a ton of pixelation. When you shrink them, you can get weird jagged edges and squished shapes. They only truly work well in the original size. For this reason, you should avoid using rasterized graphics for your event.
Spot Color vs. Full-Color
Some of the other considerations are not so much about formatting as about design. And of these concerns, the biggest is the difference between spot color and full color.
Spot color art only uses separate, distinct colors. This doesn’t mean there’s only one color. There may be red, blue, green, and so on, all in the same image. But the red and the blue will meet in a line; they won’t blend and create any kind of gradient. This is a popular format for logos because it’s simple.
In full-color art, different colors can be blended to create gradients. Think of a photograph. There are hundreds, maybe even thousands of different shades in any given picture. If you want photo-realistic graphics, you’re going to need to use full-color art.
That said, the majority of event graphics are printed in spot colors. The reason for this is that it simplifies the printing process. Take a screen-printed shirt, for example. Black, white, red, green, and other colors are all applied individually, one after another on an assembly line.
The same is true for mugs, pens, and just about any other promotional merchandise. This isn’t to say you can’t use full-color art for some of your graphics. But when you do, keep in mind that you may need to modify those graphics for some applications. You’ll also tend to pay more for printing since full-color printing is inherently more complex than spot color printing
A Word on Using Text
When you’re using text in your graphics, remember that legibility is your number one goal. This is not the time to use something stylized or complicated. Stick with text that’s bold and easy to read, and just include the necessary event details.
Along the same lines, there needs to be plenty of contrast between the text and the background. If your image has a dark background, use a brightly-colored font to make the text stand out. If your image is white, use dark text. Avoid neutral-colored text at all costs since it can be difficult to read.
In addition, make sure all of your text with all the details is 12 points or larger. For one thing, if it’s smaller than that, it’ll be harder to read. For another thing, small, colored text tends to develop a halo when it’s printed out. This can turn your nice lines of the fine print into a messy smudge.
Patience is a Virtue
When you’re developing your event images, keep in mind that it takes some time to get from the concept stage to a finished project. Even the concept phase can take three rounds of revisions, which might take a few weeks if you have a busy schedule.
Facebook Event Cover Photo vs Physical Print
Only once you have a graphic you’re pleased with will you be able to move on to full production. Different image sets will take a different amount of time. Digital graphics for social media, a Facebook event image on a Facebook page, for example, will typically take less than a week and sometimes as little as a day for very simple images. Printed images will take up to two weeks, depending on what you’re printing them onto. This is because physical printing is considerably more involved than just creating a digital image.
Be Careful about Copyright Law
Regardless of what images you’re using, you’ll need to make sure that you own the rights. If you’ve drawn your own artwork or hired a graphic designer to do it for you, this won’t be a concern. For example, if you take your own unique Facebook event photo, you won’t need to worry because you’ll own the image for your event page. However, if you’re downloading images or photo templates from the internet, even for simple Facebook event photos, make sure they’re licensed for commercial use.
With the right images and graphics, you’re sure to have a successful Facebook event, professional event, or public event.
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