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Whether you’re printing flyers, creating a Facebook event, or making huge banners for a trade show, event graphics are a powerful promotional tool. Quality artistry and clear, consistent branding have a big impact on people’s perceptions.
If your graphics look like they were done by amateurs, that’s going to be people’s first impression of your brand, organization, or cause. That’s a lot of weight for a handful of images to carry!
So, how do you create event graphics that exude professional confidence? First, you’ll want a professional printer. At Platon Graphics, we can help you. Aside from working with an expert professional printer, here are the most important things you need to know.
What Are Event Graphics Composed of?
In terms of content, event graphics can be composed of any number of elements. For a corporate event, you’d typically incorporate the business logo, as well as the event name. The same goes for charity events, advocacy organizations, and so on.
One thing to be aware of is that you’re using pictures from the internet, so you need to own the rights. Depending on your budget, you can buy stock images or search for uncopyrighted images on the internet.
Services like Flickr and Unsplash have huge libraries of Creative Commons-licensed images that you can use for free. If you’re using images with an attribution license, make sure to provide attribution, or you won’t comply.
What Size Are Graphics for Corporate Trade Shows?
The appropriate event graphics size will depend on your application. It’ll also depend on the location of the displays.
For physical media, it’ll depend on a variety of factors, such as the nature of the medium and the size. For example, a big banner for a trade show will require a larger size and higher resolution than a small emblem on a flyer.
Similarly, the material will also make a difference. High-quality glossy prints need a higher resolution graphic than a screen-printed tee shirt.
What About Social Media Platforms?
- Social media platforms like Facebook will work better with set image size. For a Facebook event photo, the correct size is 1920 x 1005 pixels.
- If you’re re-using old graphics, this can get frustrating since the dimensions used to be 1920 x 1080, which is a standard 16:9 aspect ratio. The new ratio of 1.91:1 is designed to enhance compatibility with mobile phones.
- In some cases, you might be able to get away with re-using your old, oversized event graphics. Since Facebook will automatically crop anything larger than 1920 x 1005, you’ll only use a narrow strip at the top and bottom.
- On the other hand, smaller images will be stretched to fit, which will ruin even the best graphics. Never use anything smaller than 1920 x 1005.
- Other platforms will have their requirements for image size. For example, Instagram graphics can be higher-resolution since they’re an image site.
- If you need graphics for your event website, you’ll need to consult with your web designer.
How Long Does it Take to Get Digital Event Graphics?
The first part of getting your event graphics is creative development. If you’re working with a graphic designer or team, the normal standard is for them to offer up to three rounds of revisions.
How long this takes depends largely on how well you gel with the designer and how many revisions are needed. Once the event graphics have been agreed-upon, the designer can start work on the project.
Digital event designs are faster than physical ones since there’s no printing involved. A typical digital image set will take between 1 and 6 days, depending on the complexity.
How Long Does it Take to Get Printed Event Graphics?
Printed image sets tend to take longer, at around 6 to 12 days for a completed package. That’s because the print process takes extra time.
When you’re planning your next event, keep in mind that these are just average figures. Depending on the scope of work, your actual production time can vary widely from event to event.
How Much do Event Graphics Cost?
Event graphics costs are another thing that varies widely. For a modest digital image package, you might get a set of simple images for as little as $100.
That said, if you need to create complex, custom event graphics and lots of different formats, you can pay considerably more. A full social media package or website can easily cost $1,000 or more.
Physical media will be more or less expensive, depending on what you’re doing. Simple branded signage, for example, will cost you less than a mural due to the cost of materials.
Can Event Graphics Be Indoor and Outdoor?
Event graphics can breathe life into any event, whether it’s indoors or outdoors.
However, different events will require you to take different approaches. For example, if you’re showcasing an outdoor art display, your event signage will need to be made from waterproof materials.
Along the same lines, you’ll need to consider your target audience when positioning your signage.
Are your visitors expected to buy tickets on the way to your event? In that case, a big outdoor sign that says “buy tickets” might be perfect.
How Do You Mount Event Graphics?
Mounting event graphics works differently depending on the medium.
Does your company need large, outdoor branding to out-promote the competition? In that case, you’ll need to invest in a large sign mounted on the side of your building.
On the other hand, some events require you to create temporary branding. In that case, a simple stand-mounted sign or table display might be all you need to get your message across.
For all your graphics needs, get in touch with us at Platon Graphics. Our experts are ready to help you achieve your vision.