Event Graphic Designs – Messaging and Wayfinding
Graphic design is a lot like building a Lego castle. You start with a base and keep adding layers on top until you have something beautiful. This applies to all aspects of graphic design, whether you’re building a website, creating a logo, or promoting an event.
Well-designed event graphics do more than just showcase your artistic tastes. Used correctly, they can attract more visitors and help existing attendees get the most from their experience.
We’re about to discuss three specific types of event graphic design: posters, flyers, and banners. How to make event graphics is a trade skill that few printing businesses are qualified to handle because of the diverse set of considerations that must be made. That said, the general principles can be applied to all kinds of designs. Platon Graphics isn’t simply entrusted to supply you with quality digital printing, quick pivot time, eco friendly printing materials, assist with fulling administration yet in addition at an exceptionally cutthroat cost. Simply search “event graphic designs near me” and you’ll think that we are on the main page. Much obliged to you for your advantage in Platon Graphics, we expect to serve you later on ! Let’s get started!
Print Posters to Promote Your Event
A poster is best described as promotional material. You hang them up in strategic places, and they attract people to your event.
However, a well-designed poster needs to perform two functions. First, it needs to be eye-catching enough that people stop and pay attention. Second, it needs to provide enough information that people can actually attend your event.
If you can do both of those things, you’ll have a successful poster.
Poster Design Basics
Before you think too hard about the art, think first about the white space. This is any empty area of your poster. Use this space to draw attention to important elements, such as your event title.
Use high contrast colors in order to make the poster easy to read. Posters that are all different shades of the same color will not be as easy to understand. A good rule of thumb is that the poster should be legible from 25 to 50 feet away.
Finally, show some personality. You only get one or two lines of text, so make sure it’s something that will stick with people. Humor is a great way to do this, since people tend to remember things that made them laugh.
How to Create an Event Poster
Begin by choosing a theme. A poster gives you more creative freedom than most other promotional materials, so make the most of it. Take advantage of your artistic freedom and choose something that’s unique and attractive. At the same time, it helps if you draw inspiration from existing branding material.
Next, choose which element you want to feature most prominently. Is it your event name? A logo? A picture? Decide on that element and build everything else around that.
Regardless as to whether your event name is primary or secondary, typography is important. Take the time to choose a font, size, and color that mesh with your overall design. If your main element is a picture, this might mean tweaking the font to be appropriate for the image.
Add your other details. Depending on the event, this can be different, but try not to overload anyone with information. For example, if you’re promoting a concert, just post the time, place, date, and ticket price. There’s no need to cram the poster full of details about the band.
Have Your Graphic Designers Create Some Flyers
Flyers can be used for promotion before an event or to provide more information to existing attendees. Here’s how to get the most from your event flyer.
Flyer Design Basics
First consider where your event graphics will live, and the event graphics sizes you may need. If the flyer is for promotional purposes, you’ll follow many of the same principles you would with a poster. You’ll choose a main central element, whether it’s company branding or a cool picture, and build around that.
Use an appropriate font, with the event name in a highly visible type. Include details such as the date, time, and location. You can also include other details to help drive attendance. Put a hashtag on the flyer to generate social media buzz or provide a QR code.
QR codes are particularly useful because of the limited space on a flyer. With a tiny code, you can take people to a web page, where you’re free to provide tons of information.
For an informational flyer, there will be less of a visual emphasis. Still, you’ll want to organize the layout so people can easily find what they’re looking for. For example, if your flyer is a standard tri-fold style, but the most important information is on the second page, not on the back where people will have to hunt for it.
How to Create an Event Flyer
Decide on the purpose of your flyer. For example, if you’re trying to promote a charity dinner, make sure the charity name is prominent. If you’re recruiting for a job fair, make that very clear.
Choose the tone of your flyer. Should people feel happy when they see it? Sad? Amused? The best flyers don’t just deliver a message – they evoke an emotional response. Take the time to experiment with different fonts and color schemes.
Begin with your main element. This could be either the event name or an image. Follow up by placing your secondary element, which will be either the title, an image, or a subtitle. Finish by adding any other information, like your event details.
Before you finalize your design, see how the digital version looks on a smartphone. A great physical flyer can sometimes be difficult to read on a small screen.
Use Banners to Stand Out at Trade Shows
If you’re at a trade show or a business conference, it can be tough to get anyone’s attention. If you want people to notice you at big events, you need big signage, such as a banner.
Banner Design Basics
First and foremost, the print on a banner should be large and easy to read. Instead of a fancy font, stick with something basic like Helvetica or Arial.
Secondly, a banner message needs to be short and to the point. Convey your message in a single sentence or slogan. This isn’t the time to be wordy.
Choose a high-quality image. It might be tempting to choose a stock photo or other cheap option, but banners need to be unique. At the same time, a solid background can be better if the text speaks for itself. For instance, a sign reading “Hot Dogs” could be very effective at festivals, provided you’re selling hot dogs.
Use a bright color scheme. Psychologically, humans are primed to respond to bright, energetic colors. Avoid pastels and stick with primary colors, as long as it’s appropriate for your company’s branding. Finally, the layout should be balanced. Ideally, the text should be centered from left to right, as should any images.
How to Create an Event Banner
A good banner needs to match the area where it will be displayed. Choose a color scheme that will match the booth or other location where it’s going to be hung. Next, decide on the purpose of your banner and decide on the text on that basis. Are you trying to drive sales? Promote your brand? Get people to visit your website? This will dictate what your banner says.
Decide on your layout. Regardless of the layout, make sure the print is big, bold, and easy to read. Position your text first, unless the main feature is a logo or image. Next, position any other text or image you’re using. This may include a website address or social media information.
Keep in mind that at least 50% of a good banner is blank space. If you find that you’re exceeding that, look for ways to cut words or eliminate images. Remember: less is more.
For all your graphics and printing needs, get in touch with us at Platon Graphics. Our experts are ready to help you achieve your vision.