Why Is Signage Important in a Business?

by | Dec 5, 2022 | Signs

Signage is one of the most important factors in your business’s success. Not only does it tell passersby what business occupies the building, but it helps potential clients understand what you offer. If you stop with the basic sign on your building, you could be cutting your profits short. 

Here are four reasons signage is important for your business.

Branding

Visual advertising is the key to giving your business a brand, and signage is the most effective way to do this. Signs give your business a recognizable persona, something that passersby can say, ‘oh, I know what that is.’ 

Help With Psychological Impact

Good signage can elicit a psychological impact in your customers. Of course, it’s nothing you can see, but studies have shown that certain colors, fonts, and graphics have different psychological effects on customers.

The subconscious effects of colors can help your customers make important decisions about patronizing your business without them realizing it.

Creating an Impression

Your signage is what creates the first impression of your business. You will not likely attract many customers if you have a shoddy sign hanging by a limb. However, if you have attractive signage that is high quality and reflects your image, it can positively impact your business.

Win Over the Competition

It’s no secret business is cutthroat today. So you must find a way to stand out from the competition, luring customers in before they go to your competitors. It all goes back to the signage. Would you rather patronize a business with signs lacking in quality or those with professional signs that make you feel like they are a reputable business? 

Final Thoughts

Choosing the right signs for your business is crucial to its success. Your signs are important if you want to bring in new customers, beat the competition, or have a professional appearance. Work with a company that creates professional, high-quality signs that will turn passersby into customers and watch your business increase.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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