Why Is Branding Important in Events?

by | Dec 5, 2022 | Banners, Large Format Printing, Signs

Your company’s branding is the key to success. It’s what makes customers think of you when they see your logo, signs, or other marketing materials. It’s what helps you beat your competitors and what sticks in your audience’s mind.

For example, when you think of big retail brands or restaurant chains, you typically know what to expect or what they stand for. That’s what you want for your business. But one area many people overlook is the importance of branding in events.

What Is Branding in Events?

Just like branding in your marketing materials, branding for live events carries your event’s message. It creates that cohesive experience your audience needs when they think about your business.

What’s important about branding in events?

Branding is your company’s experience across any medium. For example, you know what to expect when you go to McDonald’s, right? It’s the atmosphere you want; that’s why you go. But if Mcdonald’s held a formal ball with black tie attire and nothing felt ‘like McDonald’s’ at the event, their branding would be off.

That’s why branding is essential. You want to carry the same message you created in your marketing materials and what your audience knows about you into your events.

Leave Your Audience With the Right Message

The point of live events is to market more, right? You want to show your audience they are cherished; to do that, you must have consistent messaging.

Your logo, decorations, event theme, swag, and all websites and social media accounts advertising the event must mesh with your branding; otherwise, it won’t be well received, ignored, or potentially confuse your audience.

Final Thoughts

Live event branding is just as important as branding in all other aspects of your business. Make everything cohesive, and give it the same look, feel, and message. You’ll get more out of your live events when you brand them, making your audience feel comfortable and confident in what they can expect.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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