Your company’s branding is the key to success. It’s what makes customers think of you when they see your logo, signs, or other marketing materials. It’s what helps you beat your competitors and what sticks in your audience’s mind.
For example, when you think of big retail brands or restaurant chains, you typically know what to expect or what they stand for. That’s what you want for your business. But one area many people overlook is the importance of branding in events.
What Is Branding in Events?
Just like branding in your marketing materials, branding for live events carries your event’s message. It creates that cohesive experience your audience needs when they think about your business.
What’s important about branding in events?
Branding is your company’s experience across any medium. For example, you know what to expect when you go to McDonald’s, right? It’s the atmosphere you want; that’s why you go. But if Mcdonald’s held a formal ball with black tie attire and nothing felt ‘like McDonald’s’ at the event, their branding would be off.
That’s why branding is essential. You want to carry the same message you created in your marketing materials and what your audience knows about you into your events.
Leave Your Audience With the Right Message
The point of live events is to market more, right? You want to show your audience they are cherished; to do that, you must have consistent messaging.
Your logo, decorations, event theme, swag, and all websites and social media accounts advertising the event must mesh with your branding; otherwise, it won’t be well received, ignored, or potentially confuse your audience.
Live event branding is just as important as branding in all other aspects of your business. Make everything cohesive, and give it the same look, feel, and message. You’ll get more out of your live events when you brand them, making your audience feel comfortable and confident in what they can expect.