Why Do Fast Food Restaurants Want Unique Signage?

by | Dec 5, 2022 | Banners, Large Format Printing, Signs

Good quality and effective signs are important for any business, especially restaurants. A sign is 24/7 marketing for your business; it never expires and can stick with anyone who sees it. Your restaurant sign can tell passersby a lot about your business, but why do fast food restaurants need unique signage?

Here’s why.

It Can Increase Visibility

Fast-food restaurants appeal to almost everyone. Since you aren’t a fancy, sit-down restaurant, anyone can swing through your restaurant and grab something to eat. A good sign will increase the visibility of your business and bring in more customers. 

The right fast food sign will be visible day and night, deliver the intended message, and catch the attention of anyone walking or driving past.

It Can Create the Right Message

There’s a message you want passers-by to know: come in and grab a bite! Your sign can help people understand what they’ll experience if they enter your restaurant, and it could even make people suddenly crave a specific type of food based on what your sign portrays.

It Promotes Your Brand

The last thing you want is to get confused with another fast-food restaurant. Your business needs a recognizable brand that is separate from any other. If potential customers mix you up with any other restaurant, you may lose customers who think they are at your restaurant but are actually at a competitor’s establishment.

Final Thoughts

There are often hundreds of fast-food restaurants within a small vicinity, so it’s important that you stand out from the competition. Don’t let your signage make people pass you up. Create a sign that’s bold, bright, legible, and attention-getting. You’ll create a brand for yourself and bring in the customers you want while standing apart from the competition. 

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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