What Is the Best Color for a Business Sign?

by | Sep 25, 2022 | Signs

Designing a brand and signs for your business can feel overwhelming. However, you want your sign to positively impact potential customers and get them excited about what your business has to offer. Choosing the right color is an essential first step on the path to recognition.

What Message Does the Color of My Business Sign Send to Customers?

Historically, colors have been associated with specific feelings and emotions, eliciting a particular response in people. Businesses can use color choice to send a message to customers about their brand and intentions and help them associate their brand with various feelings. 

Here are a few examples of what specific colors can represent emotionally: 

  • Red: courage, taking action, passion, and energy 
  • Orange: encouragement, optimism, warmth, creativity
  • Yellow: happiness, sunshine, brightness, joy 
  • Green: nature, healing, health, abundance, rest
  • Blue: security, trust, peace, authority, tranquility
  • Purple: wisdom, compassion, sensitivity, mystery, bravery
  • Pink: love, femininity, romantic, kindness
  • Black: authority, power, secrecy, sophistication 
  • White: purity, cleanliness, peace, minimalism

Think about your business and what emotional connection you would like to make with people. Then, you can reinforce this image and message with customers through your brand’s color and signage. 

How Can I Use Color Choice to Make My Business Sign Stand Out?

Your business sign must stand out in a world full of competing advertisements and billboards. Understanding how colors work together to create contrast and attention is helpful when designing your sign.

Color theory describes primary, secondary, and tertiary colors and can help give us combinations of colors that work well together. Choosing your message-sending colors is first, and using these colors to create contrast is the next step to help your logo, wording, and imagery stand out. People also need to read the wording on your sign clearly for it to be effective. 

Generating contrast is typically done by combining darker-hued and lighter-hued colors, including some neutrals like black, white, gray, beige, and even navy blue. An example of a contrasting color scheme would be white or yellow text on a darker black, red, or blue background. A color wheel is a great tool for finding contrasting colors that work with your business’s brand design. 

The Bottom Line

Business signs are a great marketing tool to advertise your business’s goods and services. Understanding color theory and the emotional ties to colors can help you create a distinctive and memorable sign that will leave a lasting impact on your potential customers.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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