Business owners often wonder how they can maximize their marketing budget. But, with so many businesses in the same industry, how do you make yourself stand out?
One great way is through the use of fleet decals. Simply wrapping your commercial or personal vehicle in a graphic wrap that advertises your business can be one of the most effective ways to market your business.
What Are Fleet Decals?
Fleet decals are vinyl wraps that cover your vehicle with graphics that advertise your business. The decals can include words or graphics to get people’s attention on the road. Of course, your fleet decals should include contact information to help passersby know how to contact you if they’re interested in your business.
Types of Fleet Decals
There are many ways to wrap your vehicle in graphics to promote your business, including:
- Full wrap – If you want to catch the attention of everyone on the road, consider a full wrap that covers your vehicle from top to bottom. You’ll have the most room for your advertisement and get the most attention.
- Partial wrap – A partial wrap also offers a way to advertise your business but on a smaller scale. You can do a partial wrap on one side of the vehicle, all the doors, or just one part of the vehicle.
- Spot graphics – These are the smallest decals on a vehicle and usually consist of a small graphic on the rear window or a door. They are the least obvious but still a way to advertise your business if you’re on a budget.
How to Use Fleet Decals Effectively
The best way to use fleet decals is to use the ‘less is more’ tactic. Even if you have a large vehicle to cover, don’t overload it with busy graphics.
Instead, keep it simple yet eye-catching. Give passersby a good idea of what you do and how to contact you. Keep the information simple and the colors limited so as not to overwhelm anyone looking at it and attract them to your business.
Final Thoughts
Fleet decals are an effective way to advertise your business. It’s less expensive than most marketing techniques and can yield even greater results. Fleet decals are easily removed and work on almost any vehicle as long as they have a smooth, painted surface.