No matter what type of event you’re planning, from a small race to a large stadium event, the right event graphics can make all the difference in making it a success.
Who is Sporting Event Signage for?
Sporting event signage is for everyone.
Spectators, athletes, and event staff can all benefit from clearly marked signs. Signs can help direct spectators to their seats, identify different areas of the event grounds, and even promote safety.
For athletes, signs can be used to help them find their way to the starting line or their team’s locker room.
For event staff, signs can be used to help with event set-up and tear-down, as well as directing VIPs and media to the right areas.
And it can be great for businesses to increase brand awareness and get people interested in their products or services.
Benefits of Sporting Event Signage
Signage can not only help direct fans to their seats and promote products or services, but it can also help create a more festive and exciting atmosphere at the event.
Signs can be used to display team names, logos, and other visuals that will get fans pumped up for the game, or they can display a motivational message or inspiring quotes.
In addition, a sporting event may not seem like the most likely place to promote your business. However, with a little creativity, you can transform the event into a powerful marketing opportunity.
For example, you can design directional signs that guide attendees to your business’s booth or display, while you can also create sponsor banners that showcase your company’s logo and contact information.
Different Types of Event Signage
Signs come in all shapes, sizes, and colors, each one with a different purpose. Some are designed to attract attention, while others are meant to inform or direct.
Billboards: Billboards are large signs that are usually placed along highways and roadsides. They’re typically used for advertising purposes.
Event Signs: Event signs are used to promote or advertise upcoming events. They can be placed indoors or outdoors, and come in a variety of sizes and shapes.
Flags: Flags are often used as a form of advertising or decoration. They come in a wide range of colors and designs, and can be made from various materials.
Pinwheels: Pinwheels are small spinning wheels that can be used for decoration or advertising. They’re usually made from plastic or paper, and come in a variety of colors.
At What Type of Sporting Event Can Signage be Used?
Here’s a quick rundown of some of the most common uses for signage at sporting events:
Football and Basketball Games: Signs are often used to direct fans to their seats, as well as to help them find their way around the stadium. In addition, signs can be used to advertise products or services inside the stadium.
Baseball Games: At baseball games, signage is often used for two purposes – promoting products or services that are available at the ballpark, and providing directions to fans who may be unfamiliar with the layout of the stadium. In addition, some teams use signs to display scoreboards or other information for fans.
Marathons and Other Running Events: Signs are commonly used at marathons and other running events to direct participants to the starting line, as well as to provide them with information about the race route. In addition, signs can be used to promote products or services available at aid stations along the route.
Car races and Rallies: Car races and rallies often take place in large, open areas such as fields or parking lots. As a result, signs are commonly used to direct spectators to the best viewing areas. In addition, signs can be used to promote products or services available at the event.
Event Signage Design Tips
When it comes to designing event signage, there are a few things you should keep in mind:
- Use simple designs and clear messaging to ensure that your signs are easy to read and understand.
- Make sure the signs are big and easy to read from a distance.
- Make it eye-catching. Use bright colors and bold fonts to make your signs stand out. Remember, your goal is to get people’s attention, so don’t be afraid to be creative.
- And finally, make sure the signs are installed in strategic locations so they’re visible to everyone.
If you’re not sure where to start, or if you need help bringing your vision to life, consider working with a professional sign company.
At Platon Graphics, we specialize in large format printing solutions, making eye-catching and attention-grabbing signs and graphics that will make your sporting event stand out from the rest.
We also offer installation services to make sure that your signs are properly installed and ready to go on game day.
From directional signs to sponsor banners, we can help you transform your sporting event into a truly memorable experience.