How Quantity of Ordered Graphics/Products Affect Pricing

by | Dec 5, 2022 | Signs

Pricing is a tricky, albeit essential, process that businesses must get right. Companies must decide how to price their products while taking into account the cost of business. There are many pricing strategies available, so let’s take a look at how the quantity of ordered products or graphics affects pricing.

How Quantity Affects Pricing

Most printers have a minimum that they need to charge to cover their cost. There are industry standard rates, but each place that prints products, such as banners, signs, and more, can choose how they want to set their prices. 

Printers have to cover the cost of materials, labor, and shipping plus a markup to make a profit.

Often printers will offer discount pricing on bulk orders to entice customers to print with them instead of their competitors. This allows them to acquire new customers and keep happy customers coming back for more.

With bulk orders or custom printing jobs, they can discount since once all the labor is done to set up a printing job, it costs less to print the same design again than if they need to set up for a new printing job.

Product Pricing – The Bottom Line

Companies have to strike a balance between pricing and production. They need to be able to make enough product to satisfy their customers, but they also need to make the most profit possible. 

Outside influences like the cost of materials or supply chain issues can impact whether a company decides what their costs will be and how much they can discount for multiple orders.

Finding the balance can be tricky and is never static. Companies must constantly be aware of supply, demand, and pricing to ensure they can serve their customers while still producing a profit.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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