Branding is one of the most important things you can do when planning an event, yet it’s often the most overlooked. Most people pay close attention to all the other details, such as what they’re serving, the decorations, and who they invite, but by overlooking the branding, you could miss the point of hosting the event.
What Is Event Branding?
Event branding is your event’s personality. It sets the tone for the event and how you create a relationship with your audience. Your event brand should go along with your company’s brand and message. It should create a stronger bond between you and your audience and bring in more customers.
6 Ways to Brand an Event
So how do you brand an event? Here are 6 ways.
- Keep your branding synonymous with your logo, colors, and company mission. There shouldn’t be any question about what type of event your audience is at – they should recognize it immediately because they know your brand.
- Name the event. Make it catchy but also blend well with your existing brand. Create a slogan or name that will stick in the minds of your audience and make them want to learn more.
- Create a social media presence complete with a hashtag. Create as much visual content as possible before the event to create more attention. Encourage all audience members to use your hashtag in any pictures and posts they create.
- Have a mixture of media. Use online marketing to your advantage, but use print too. This is an opportunity to use your brand’s colors, slogans, and images throughout the event. Create eye-catching posters, banners, and other marketing materials and strategically place them around the room.
- Run competitions. To get even more interest in your event, run contests or competitions. Encourage others to invite more people to your event and give them something in return, even if it’s an entry into sweepstakes.
- Have swag. Give out swag bags that include personalized products to further your marketing efforts and to stay on the top of your client’s minds.
Final Thoughts
Branding an event is just as important as branding your marketing. You want it to be an event that stands out in your audience’s mind and makes them think of you when they need your product or service. Use the opportunity to market before, during, and after the event, using branding to your advantage.
