How Do You Brand an Event?

by | Dec 5, 2022 | Banners, Large Format Printing, Signs

Branding is one of the most important things you can do when planning an event, yet it’s often the most overlooked. Most people pay close attention to all the other details, such as what they’re serving, the decorations, and who they invite, but by overlooking the branding, you could miss the point of hosting the event.

What Is Event Branding?

Event branding is your event’s personality. It sets the tone for the event and how you create a relationship with your audience. Your event brand should go along with your company’s brand and message. It should create a stronger bond between you and your audience and bring in more customers.

6 Ways to Brand an Event

So how do you brand an event? Here are 6 ways.

  1. Keep your branding synonymous with your logo, colors, and company mission. There shouldn’t be any question about what type of event your audience is at – they should recognize it immediately because they know your brand.
  2. Name the event. Make it catchy but also blend well with your existing brand. Create a slogan or name that will stick in the minds of your audience and make them want to learn more.
  3. Create a social media presence complete with a hashtag. Create as much visual content as possible before the event to create more attention. Encourage all audience members to use your hashtag in any pictures and posts they create.
  4. Have a mixture of media. Use online marketing to your advantage, but use print too. This is an opportunity to use your brand’s colors, slogans, and images throughout the event. Create eye-catching posters, banners, and other marketing materials and strategically place them around the room.
  5. Run competitions. To get even more interest in your event, run contests or competitions. Encourage others to invite more people to your event and give them something in return, even if it’s an entry into sweepstakes.
  6. Have swag. Give out swag bags that include personalized products to further your marketing efforts and to stay on the top of your client’s minds.

Final Thoughts

Branding an event is just as important as branding your marketing. You want it to be an event that stands out in your audience’s mind and makes them think of you when they need your product or service. Use the opportunity to market before, during, and after the event, using branding to your advantage.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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