Signs are integral to your business. They tell passersby what your business does and even give them a first impression. Because it’s often the first time customers see your business and form an opinion, you must know how to make your signage stand out.
Use the Right Design
Too many business owners make their business signs complicated. They think that more is better when the opposite is true.
Making signs too elaborate can make it hard to determine what your business does or even its name. If it takes too much effort to determine what the sign says, potential customers will keep going, moving on to your competitors.
In addition to keeping it simple, you should determine what feelings your fonts and shapes invoke in your customers. For example, certain shape features, like right angles, portray confidence, while soft outlines create feelings of empathy.
Choose the Right Colors
Choose colors that make your sign easy to read and see from a distance. Contrasting colors are good but don’t make them so obnoxious that they are hard to look at, turning customers away.
Also, avoid using colors that are too similar, as this can make your sign hard to read. Remember, consumers have short attention spans. They’ll likely move on if they can’t figure out your sign within a few seconds.
Position the Sign Well
The final trick is to position your sign well. Keeping it low or at an odd angle will make it hard for many people to see and defeat the purpose. Make sure to position it so consumers can see it from a distance and up close. Don’t make consumers go out of their way to read the sign because they won’t.
Making your signs stand out is an important marketing tactic. However, poor positioning or choice of colors and fonts can make your sign work against you. Instead, design your sign with consumers in mind. Choose attractive and contrasting colors, easy-to-read fonts, and position it for easy ready close-up and from a distance.