How Do I Make My Signage Stand Out?

by | Dec 5, 2022 | Banners, Large Format Printing, Signs

Signs are integral to your business. They tell passersby what your business does and even give them a first impression. Because it’s often the first time customers see your business and form an opinion, you must know how to make your signage stand out.

Use the Right Design

Too many business owners make their business signs complicated. They think that more is better when the opposite is true.

Making signs too elaborate can make it hard to determine what your business does or even its name. If it takes too much effort to determine what the sign says, potential customers will keep going, moving on to your competitors.

In addition to keeping it simple, you should determine what feelings your fonts and shapes invoke in your customers. For example, certain shape features, like right angles, portray confidence, while soft outlines create feelings of empathy.

Choose the Right Colors

Choose colors that make your sign easy to read and see from a distance. Contrasting colors are good but don’t make them so obnoxious that they are hard to look at, turning customers away.

Also, avoid using colors that are too similar, as this can make your sign hard to read. Remember, consumers have short attention spans. They’ll likely move on if they can’t figure out your sign within a few seconds.

Position the Sign Well

The final trick is to position your sign well. Keeping it low or at an odd angle will make it hard for many people to see and defeat the purpose. Make sure to position it so consumers can see it from a distance and up close. Don’t make consumers go out of their way to read the sign because they won’t.

Final Thoughts

Making your signs stand out is an important marketing tactic. However, poor positioning or choice of colors and fonts can make your sign work against you. Instead, design your sign with consumers in mind. Choose attractive and contrasting colors, easy-to-read fonts, and position it for easy ready close-up and from a distance.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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