How Do Car Wraps Affect a Vehicle’s Value?

by | Dec 6, 2022 | Large Format Printing

What Are Car Wraps?

Car wraps are sheets of vinyl that are applied on top of the paint on a car. They come in all kinds of designs and finishes so one can show individuality on the outside of their car.

They can be removed easily and will not hurt the car’s paint, making them an excellent choice for those interested in car customization without the cost of a new paint job. 

However, you may be wondering what will happen to your vehicle’s value if you decide to wrap it. Let’s take a look.

Reasons Wrapping May Lower Car Value

While car wraps will not hurt the car structurally or cosmetically, there are some reasons it could lower it’s value.

  1. Hiding something – The first thing that could lower the value is that buyers may be suspicious that you are hiding something wrong with the car by wrapping it.
  2. Buyer’s preference – If a prospective buyer doesn’t like the look or feel of the wrap, they won’t see it as an asset for the car and won’t be willing to pay for it.
  3. Type of wrap used – If the buyer doesn’t like the material or if the material itself is too thin, there could be damage to the car paint.
  4. Removal of the car wrap – It could be costly for the new owner to remove the wrap if they don’t like it.

Reasons Wrapping May Increase Car Value

On the other hand, there are also situations where wrapping your car could increase its value.

  1. Buyer’s opinion – On the flip side, if a buyer does like a wrap, it could increase the value of the car in their eyes. 
  2. Paint protection – If the vinyl wrap is installed properly, it will act as a paint and chip protector for your vehicle. If you remove the wrap before reselling, the paint on your car should be in the same pre-wrap condition.

Car Wrapping – The Bottom Line

Car wrapping is a cost-effective way to customize your car. One of the biggest benefits is that it is temporary. Since removing the car wrap is easy and won’t damage the car, it’s a great way to add personalized style. 

Many of the ways that wraps can decrease the car come down to buyer preference. If you want to avoid that problem entirely, plan to have the wrap removed before selling. This means you can take advantage of wrapping your car and also benefit from its increased value since it’s been protected.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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