How Can Retailers Use Large-Format Graphics to Connect Their Web Brand to the Brick-And-Mortar Brand?

by | Sep 25, 2022 | Large Format Printing

In a world where shopping can take place at our fingertips with technology, retailers may feel stumped on how to increase traffic into their brick-and-mortar locations. Using large-format graphics at your locations can help connect your online presence with your brick-and-mortar brand. In addition, social media and search engine results reach thousands daily; give your business a leg up on the competition by jazzing up your in-store graphics. 

Keep Your Branding Style Consistent

Keeping your style consistent is vital if you want to connect your online brand to your brick-and-mortar presence. Often your shoppers’ first experience with your brand is online due to social media or advertising.

It is crucial that when shoppers visit your brick-and-mortar location, they are greeted with large-format graphics with the same color scheme, logo, catch-phrases, and imagery. This allows them to connect their online experience with what they will encounter in person and continue that positive experience. 

How Can Large-Format Graphics Be Used Effectively in My Brick-And-Mortar Location?

Brick-and-mortar locations have the advantage of in-person experiences with potential customers. So as people walk by or enter your store, large-format graphics are one of the first things they see.

High-quality signage such as wallpaper graphics, banners, and popups convey messages to customers about sales, promotions, style, and product quality. In addition, customers that already recognize your online brand will be analyzing your in-store location through signage and be looking for items or deals they have associated your business with already.

Benefits of Connecting Online and Brick-And-Mortar Brands With Large-Format Graphics

An essential aspect of online branding is to reach people that may not typically have seen your business in person. These potential customers use your online branding to form opinions about your business and decide whether to purchase your goods or services. 

Effective branding online will lead to customers walking through your doors. By connecting your online brand to your brick-and-mortar location with large-format graphics, you can help customers to:

  • Recognize your high-quality brand.
  • Navigate your location easily.
  • Reinforce messages conveyed online, adding to your credibility.

Research from the Sign Research Foundation shows that 20% of consumers report being drawn into new stores based on the quality of their signage. Adding large-format graphics is key to providing quality with long-lasting materials, vibrant colors, and image clarity. As a result, customers will admire your brand and be more interested in your products.

The Bottom Line

In today’s world of technology, it can be challenging to bring foot traffic into your brick-and-mortar location. By connecting your online and brick-and-mortar brands through large-format graphics, customers can easily recognize your business and visit, navigate your locations, and be open to further purchases. 

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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