Fleet Wraps vs. Vinyl Graphics – How Are They Used Differently?

by | Dec 5, 2022 | Large Format Printing

If you’re looking for an affordable way to advertise your business, you’ve likely considered advertising on your vehicle. Did you know that you have multiple options, though?

Fleet wraps and vinyl graphics are the two most common ways to use your car as an advertisement. Here’s the difference between the two.

What Is a Fleet Wrap?

A fleet wrap covers the entire vehicle in the advertisement, so there’s no missing the ad as you drive down the street.

Fleet wraps are cost-effective and harmless to your car. Because they cover the entire vehicle, they cost more than vinyl graphics.

What Are Vinyl Graphics?

Vinyl graphics are like a fleet wrap but don’t cover the entire car. Instead, you have decals placed in prominent areas of the vehicle, such as the back window or a door. You won’t get the same attention as you would a fleet wrap, but the information will be on your car for others to see and use should they be interested. 

Pros and Cons: Fleet Wraps vs. Vinyl Graphics

Like any marketing technique, there are pros and cons to fleet wraps and vinyl graphics. Here’s what you must know.

Pros of Fleet Wraps

  • Completely personalizes your entire vehicle
  • Easily removable if you no longer need them
  • More cost-effective than other marketing techniques, such as billboards

Cons of Fleet Wraps

  • There’s a higher risk of damage or wear and tear because it covers the entire vehicle
  • Costs more than vinyl graphics

Pros of Vinyl Graphics

  • A faster process so you can be out on the road advertising faster
  • Completely removable without harming your vehicle
  • Easily customized to meet your marketing needs

Cons of Vinyl Graphics

  • Can be harder to see than a full vehicle wrap

Final Thoughts

If you’re looking for a way to advertise your business, consider wrapping your car or adding vinyl graphics to let others know what you do. Vinyl graphics and car wrapping are some of the most cost-effective ways to market your business today!

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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