What Are Fleet Decals and How Are They Used Effectively?

by | Dec 5, 2022 | Signs

Business owners often wonder how they can maximize their marketing budget. But, with so many businesses in the same industry, how do you make yourself stand out?

One great way is through the use of fleet decals. Simply wrapping your commercial or personal vehicle in a graphic wrap that advertises your business can be one of the most effective ways to market your business.

What Are Fleet Decals?

Fleet decals are vinyl wraps that cover your vehicle with graphics that advertise your business. The decals can include words or graphics to get people’s attention on the road. Of course, your fleet decals should include contact information to help passersby know how to contact you if they’re interested in your business. 

Types of Fleet Decals

 There are many ways to wrap your vehicle in graphics to promote your business, including:

  • Full wrap – If you want to catch the attention of everyone on the road, consider a full wrap that covers your vehicle from top to bottom. You’ll have the most room for your advertisement and get the most attention.
  • Partial wrap – A partial wrap also offers a way to advertise your business but on a smaller scale. You can do a partial wrap on one side of the vehicle, all the doors, or just one part of the vehicle.
  • Spot graphics – These are the smallest decals on a vehicle and usually consist of a small graphic on the rear window or a door. They are the least obvious but still a way to advertise your business if you’re on a budget.

How to Use Fleet Decals Effectively

The best way to use fleet decals is to use the ‘less is more’ tactic. Even if you have a large vehicle to cover, don’t overload it with busy graphics.

Instead, keep it simple yet eye-catching. Give passersby a good idea of what you do and how to contact you. Keep the information simple and the colors limited so as not to overwhelm anyone looking at it and attract them to your business.

Final Thoughts

Fleet decals are an effective way to advertise your business. It’s less expensive than most marketing techniques and can yield even greater results. Fleet decals are easily removed and work on almost any vehicle as long as they have a smooth, painted surface.

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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