How to Use Large-Format Graphics as a Cost-Effective Branding Tool

by | Sep 25, 2022 | Large Format Printing

Large-format graphics have become a popular and cost-effective tool for many companies and businesses over the last 20 years. Before the days of this technology, businesses relied on other less effective media for advertising and branding. 

The 1990s brought on large-format graphics, and over time, this technology exploded. Globe Newswire 2020 reports that “the large format printer market is projected to grow from USD 9.3 billion in 2020 to USD 11.2 billion by 2025.” 

This article will discuss how such technology benefits businesses while remaining cost-effective.

Benefits of Large-Format Graphics 

Using large-format graphics, companies can get their customers to stop and look. The goal is to create recognition and grab people’s attention. Piquing potential customers’ interest leads to engagement with your brand and all you have to offer.

A business or company needs versatility to get the word out about its brand. Using large-format graphics is a great way to reach audiences in multiple places. Vehicle wraps are great exposure to those on the road, while banners and murals reach those on their feet. Additionally, these graphics are right at ground level for your audience to see and interact with. If your company owns a store location, leave customers or customers passing through with a lasting image of your brand.

Cost-Effective Branding with Large-Format Graphics

Many people think branding in such a large format must be way out of their reach. While the initial cost may be higher than traditional branding methods, consider this a worthy investment into your brand. Using large-format graphics are made with long-lasting materials designed to withstand varying conditions such as sunlight, inclement weather, and extreme temperatures.

The Bottom Line

Large-format graphics are worth considering if you are looking for long-term quality and cost-effective branding methods for your business. Made with long-lasting materials designed to catch your potential customer’s eye, this method will surely gain brand recognition without breaking the bank. 

Samantha Hawrylack

Samantha Hawrylack

Samantha Hawrylack is an SEO strategist, certified conversion copywriter, and content writer who helps finance and real estate companies increase revenue, leads, traffic and visibility. She is the co-owner and CEO of SJ Digital Solutions LLC, a digital marketing agency located near Philadelphia that specializes in SEO and content creation for finance and real estate brands.

Samantha earned her MBA from West Chester University of Pennsylvania in 2019 and previously worked at Vanguard as a brokerage investment professional. In 2018, she founded the website How To FIRE, which provides information on financial independence and early retirement.

Through her agency SJ Digital Solutions, Samantha and her team have helped over 150 businesses improve their Google search rankings, website traffic, lead generation and customer engagement using their proven SEO and content marketing framework. Her current and past clients include brands like Grow (CNBC + Acorns), Ladders, Quicken Loans, Rocket Mortgage and many others in the personal finance and real estate spaces.

Samantha is a certified Clickworthy Copywriter and has completed the Content Marketing Certification from HubSpot Academy. She has written for major publications like Newsweek and Grow on topics like affording a home and paying off debt. Based in Glenmoore, Pennsylvania, Samantha’s mission is to help finance and real estate companies make a greater impact through increased visibility and revenue.

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